One of the most powerful traffic generating strategies is creating mininets (mini web site networks). They have the ability to bring unlimited streams of free traffic from the search engines. They are ideal when promoting a very competitive industry like online gaming. You are involved in a very competitive marketplace so you need to go BIG and W I D E. Mininet creation is perfect for generating web sites for this exact situation.
Mininets are nothing new, though nowadays you need to put more thought into building them. Gone are the days of creating 1000 page web sites on the fly. You can still have big web sites but you need to build them slowly. If your web site building looks unnatural then you risk being flagged by the search engines. I recommend you make them smaller and build them naturally.
Think of a mininet as a type of traffic funnel where the widest part of the funnel is at the top driving traffic down to the bottom. The function of a mininet is to pass page rank down through the network to your money site. The money site is your main web site that makes you money. The web site that would include your affiliates links.
Each web site, on every level of the mininet is powerful enough to rank on it’s own. They all have the ability to make income and generate traffic. But your most important web site is the money site at the bottom of the funnel. This is where you will make most of your income and the web site you want to rank the highest so it receives the most traffic.
Here is an example diagram showing the set-up of a 4-level mininet. You can see it looks like a funnel that drives traffic down through the levels to the money site at the bottom. You can also have 3-level mininets by removing the top level.
Linking the mininet is one of the most important factors. Level 1 links down to Level 2. Level 2 links down to Level 3, and Level 3 links down to Level 4 (your money site). The web sites on each level never link together. They only link down to the web sites on the next level.
Level 1: This is you top level and consists of only directories. Search engines love these types of directories so they are very useful for getting ranked high. They are also perfect for indexing your blogs on the next level down.
Level 2. This is level consists of free blogs such as blogger and blogs on dedicated domains generated with WordPress etc. Your blogs on Level 2 link down to the feeder sites on Level 3.
Level 3: This level is for your feeder web sites that you can create quickly with software such as Hyper VRE or Traffic Equalizer (more on this later). Your feeder web sites will all link down to the money site on Level 4.
Level 4: This is your money web site. It could be a gambling or casino portal. This is the main web site where you will be making money from your affiliate links. You do not link back up to any other level.
Each level needs to be hosted on different IP addresses with different hosts. When you link a web site to another on the next level you either link to the home page or the sitemap page. If you are linking to the home page you need to ensure that all your internal web pages are listed or have a link to a sitemap. This way all of your internal pages get indexed.
Use different keywords to index different internal web pages. Don’t be afraid to change these keywords after time so you get more traffic and rank to your inner pages.
Make sure you do not have any footprints that connect the web sites together. This could be your Company name or using the same web site templates. You are not doing anything black-hat or illegal but it’s always best not to let the search engines know (or your competitors) exactly what you are doing.
Once you have created a mininet and you have all the pages indexed you need to keep adding content and to continue the linking so they become more powerful. You can then move onto creating more mininets if you wanted so you start to really think BIGGER and go W I D E R.
Feeder web sites can still make you money. There is nothing stopping you adding affiliate banners etc but their main function is to pass on the ranking benefits down through the mininet.
Before we go into more detail about building web sites that will create your mininet we first need to cover domains and keyword research. This is the starting point for building our web sites.