In this first part of a two-part series, the GAM blog presents gambling affiliate marketing seo tips. Because gambling affiliates and online casinos are prohibited from conducting Pay-Per-Click campaigns on search-engine behemoth, Google, search engine optimization or SEO for gambling related keywords, is one of the most effective strategies to acquiring organic traffic from search engines like Google and others. Here is quick list of gambling affiliate marketing SEO tips, compiled from a variety of remote gaming and online gambling marketing business journals.

GAM SEO TIP #1
Optimize your page titles for search

One of the best elements of overall site optimization is the selection of effective page titles. Search engine algorithms tend to weigh heavy on the relevance value of page titles, and in the beginning stages of your SEO efforts, it is vital to format the page titles of your gambling affiliate site with complete optimization. The best method for optimizing your page titles is to pick your top keyword, and run it through the GAM Competitive Keyword Research Tool, located in the members section of the Inner Circle. From there, you can make informed forecasts for various keyword related factors such as number of queries, demographic and geographic data, annual search trends, competition statistics, among others. From this initial top keyword analysis, it is important to take these results and start classifying them within your gambling affiliate website. Once you have classified the keywords into related clusters for specific pages, you can expand your keyword drilling, to include long tail phrases, until you get down to 4 or even 5 keyword phrases such as “play internet poker freeroll” and “online casino welcome bonus code”.

At this stage, you’ll want to begin mapping out the navigation of the new sections of your site using theme-based threads from top to bottom. In some instances, you can use buffer words to control keyword weighting. For example, if you had the keyword category “online casino” on your home page, a deeper link might be “find online casino” and an even deeper link could be “find online casino in UK” or “Where can I find Online Casino in UK”, if there have been a sufficient queries for that phrase.

If you use an analytics package like Google Analytics or other site analytics such as log file, you can also review traffic referrers of keywords that people are typing in to find your site as well as the search engine they are using.

GAM SEO TIP #2
Key Page Elements for Content Optimization

There are a variety of page elements that can enhance the way search engines rank your website. Once you have optimized your page titles, the next step is content optimization. If you use a content management system (CMS) such as WordPress, you can easily optimize the way critical page elements are integrated into the on-page and off-page SEO factors.

Key Page Elements Considerations for Gambling Affiliate Sites

  • Insert keywords in the URL - SEs highlight keywords in URLs and increase click-through rates
  • Insert meta keywords - use only 2-3 completely relevant keywords
  • Insert keywords in the first and last sentence of the body content, and in bold as well
  • Insert keywords in several places throughout the content, however in a different form e.g. plural
  • Insert keywords in the Header tags e.g. h1, h2, h3 etc.
  • Insert keywords in alt tags for images
  • Insert keywords in the title tags for images
  • Insert keywords in html comment tags
  • Insert keywords in the meta-desciption
  • Insert keywords in an external link on the page
  • Insert keywords in a variation of the keyword (e.g. plurals) pointed to another internal relevant page. For example, (an Online Poker Room page with Online Poker Rooms in London as the linking text to a page optimized for online poker rooms in London.)

    • Typically, it is a good idea to keep pages within 250 words of relevant and themed content. In addition, it is important to note that if you have an existing gambling affiliate site, there are still many “extras” that you can use to improve your web visitor interaction. A community section, a “widget” type RSS news feed, or players forum can do much to improve your inbound and outbound links.

  • GAM SEO TIP #3
    Internal Link Optimization

    Optimizing your internal links primarily means creating a “frictionless” experience to the conversion point, which may be a new player deposit in a poker room or casino. If you use a CMS system that has a keyword tagging feature, you can use this function to search for keywords in your content and create links to other pages within your site. Effectively, this will increase conversions as well as lengthen the time that the average user spends on your website. Search engine robots also like internal links within content and they have a strong tendency to follow these deep links.

    Stay tuned for Part 2 of Gambling Affiliate Marketing SEO Tips. Looking to expand your SEO knowledge in gambling affiliate marketing? Join The Inner Circle, here and start ramping up your SEO rankings!

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