In the second part of a two part series on Gambling Affiliate Marketing SEO tips, the GAM blog presents three more suggestions for improving your search engine optimization.
GAM SEO TIP #4
Identify “Authority Sites” for external linking
Although people that link to your gambling affiliate site will not affect your site’s credibility or search engine results pages, who you choose to link to, can have an impact, which is why is crucial to select “Authority sites” or sites that rank high organically in search engines. An ideal suggestion is to add one or two outbound links using a relevant anchor text, on each page of your site. Avoid using tags like “nofollow” because you want search engine bots to follow these links outbound, and for your site to be associated with that destination. Also, when developing content, it’s a good idea to do a preliminary google search for the target keywords in your content, and identify a non-competitor that ranks well for the term, and create an external link to them. These strategic outbound links will enhance your site’s credibility by citing valuable sources and being relevantly linked to high ranking non-competing authority sites.
GAM SEO TIP #5
Craft your meta descriptions
Meta descriptions are the snippets of off-page code that you can find when you view a page’s source code. The meta descriptions are usually located near the top of each coded page, often indicated by a tag that looks like . Many search engines look at the meta descriptions to determine the theme of your site, as well as provide information about your site in search engine results. For example, if you are searching “Online Poker Rooms, Accept US bets”, the search engine results you’ll see will have those keywords in bold. Accordingly, you can also bold the partial phrase such as (online poker rooms) in the title of your page and in the URL as well, to emphasize these keywords to the search engines.
GAM SEO TIP #6
Use Consistent Internal Canonicalisation
Websites can contain more than one URL for example, http://www.gamblog.com and http://gamblog.com. If you have been around while on the internet, there will likely be some people linking to your www. or straight URL. Hence, it is important to designate a primary URL, so you can enjoy the complete benefits of all people that link to you in either link formation. This is easily done by using a tool such as Google’s Webmaster Central, and in the tools section, designate the www. or the straight URL as your primary. Then implement a 301 redirect on the non-primary page to pass on any backlink juice, PR and authority votes that the page contains in relation to the primary page. It is also vital to check internal navigation links to ensure they are point to the correct primary URL. Poor navigation and broken internal links are common with community sites or ones collaborated on with many people. Key point is to choose one URL, and use it constantly throughout your site’s pages.
